Roy Vercoulen is one of the new partners of Closing the Loop 2013, on October 2,3 an 4. The vice president Europe of the Cradle to Cradle Products Innovation Institute promises news: "Our impact study will demonstrate the economic viability of Cradle to Cradle product-certification."

Closing the Loop 2013 is 'not just a conference', but a 3 day event, with new Best Practices, masterclasses, company visits and a deep dive into a circular way of organising upscaled textile production in Europe. This year the focus will also be on the process of certification: 'The Circle Economy Certified'.

The Cradle to Cradle Products Innovation Institute introduces a new era in the certification of safe and healthy products. The institute is a non- profit organization, co-founded by William McDonough and Michael Braungart, to bring about a large-scale transformation in the way we make things. The Institute is aiming to make the certification-scheme for Cradle to Cradle certified products more transparent, independent and robust. While also focusing on mapping the business, societal and environmental impacts of Cradle to Cradle Certified Products Program.

The international impact study will provide insights in the added value of a Cradle to Cradle Certified Product Standard.

Vice President Europe Roy Vercoulen says: “We hope to present the first results of this study during the conference. When producers learn that certification is not only a cost-component, but a proven profit instrument as well, we expect that the amount of over 400 certifications so far will grow faster than ever.”

The enterprises that cooperate in this impact study are giants like Puma and Steelcase, among others.

For further, see the PDF with first announcement of Closing the Loop 2013, left column.

Reservations for Cradle to Cradle 2013 can be made by e-mail: truus.jansen@attica.nl

Website of The Cradle to Cradle Products Innovation Institute