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Best Practices voor een duurzame toekomst
Roy Vercoulen, The Cradle to Cradle Products Innovation Institute
Roy Vercoulen, The Cradle to Cradle Products Innovation Institute
12 oktober 2013

Download Closing the Loop 2013: Roy Vercoulen

What is the impact of Cradle to Cradle production? Roy Vercoulen of the Cradle to Cradle Product Innovation Institute announced a study on this subject, expected to be ready in november 2013. “Company profits have gone up by certification”, said Vercoulen.

According to Vercoulen: “The Institute is researching the impacts of the certification program to better understand and showcase the benefits of pursuing Cradle to Cradle product certification. The key research question is “What are the actual and quantifiable impacts of pursuing Cradle to Cradle product certification on business, society, and the environment?” The research will identify and measure actual impacts and actual added value for business, nature, and society.”

10 Companies are involved in this study, like Aveda, Desso, Ecover, Mosa, Puma, Steelcase and Van Houtum.

Vercoulen gave the audience an insight of the final results, by stating that it is already clear that C2C-certification ‘works and company earnings have gone up.”

Download of the PDF of the Presentation of Roy Vercoulen

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Meer info download je hier:

ClosingTheLoop_RV.pdf (16765 kb)
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